“YBM” is an honest, political track about police brutality and systematic racism in the US. The music video went viral on TikTok and Instagram Reels this past week after its release on Juneteenth (6/19).
“YBM” TRACK INFO:
YBM is the movement song that covers all the different roles & faces of our culture. From the relentless protest we’ve witness in 2020 to the dance culture in the clubs. YBM is the anthem for all that is “black.” It speaks to the mentality of “black excellence”, but also embodies the “twerk and bounce” of gritty hip-hop. The purpose of YBM is for the youth to have a song that captures everything we are without, frowning upon a different side of the culture. When we can except all that is us, from “ratchet to riches” we can then expect others to follow. The change starts with us, although we are born from our ancestors – we are far from the times of falling in line and following rules! We are the new generation and we are no longer afraid of our blackness!
Lively, dynamic, and infected by a ferocious no-nonsense attitude, LG pushes her listeners to get up and get moving. Sometimes all we need is a good punch to the gut, and LG doesn’t hold back. Fast-paced and unapologetic, LG’s rapid-fire verses explode with their fierceness and sincerity. The rhythmic beat juxtaposes the impossibly smooth vocal passages, a rare type of bluntness that’s a welcome slap across the face.
LG grew up in Philadelphia and was brought up under the musical tutelage of her own parents. LG’s mother in particular had a significant impact on defining her music career, writing raps that LG would perform in front of her family and at talent shows as young as four years old. Learning the drums at age six and later the piano, LG’s musical roots run deep and her passion only grew after she began writing her own material:
“At the age of 12 my mother bought me Protools’ Digi Design Box and a [Apple] G5 tower so I could record my own songs. At the point I realized music was what I wanted to do in life on a professional level. I would record sometimes 8 songs a day.”
LG’s mother also taught her the fundamentals of freestyling, showing her how to string words together and the basics of structuring a song. LG’s freestyling prowess landed her significant east coast radio station plays including support from Power99FM, 1039 HipHop (formerly known as “Boom Philly”), and Hot97, and for good reason.
LG’s unrelenting vocals intertwine seamlessly with the powerful beat, demonstrating impressive cognizance regarding just how powerful music can be. Her music soars, yanking the listener to their feet and pushes them to achieve more, to do more with the life they were given. Some tracks are imbued with a quiet urgency, an intensity that holds its listeners accountable for what they do next:
“Music is a great way to get lost in a different world, I think this project isn’t so much about getting lost in the music, but tapping into your passion for what you want and using that to focus on accomplishing the goals you’ve set or the things you aspire to do.”
The music punches, pulls, and spurs the listener to groove along. The dynamic sound battles with a simple yet profound message: get off your ass and move! LG’s music doesn’t waste time, and it expects you to do the same. With an empowering sound and uncontrollable ambition, LG implores you to take on the world with the mindset that every breath, every step is an opportunity to succeed.