Jesse Royal – Rich Forever featuring Vybz Kartel (Video)
“Melodious work with transitions that can warm the soul. The pleasant voice of -Jesse Royal- awakens some very vivid emotions. Song suitable for romance of a different nature; whether it’s sun-drenched beaches or incandescent ambient street light lamps in front of your favourite window.”
“Мелодичные и согревающие душу музыкальные переходы, приятный голосом -Jesse Royal- дарит в совокупности очень яркие эмоции. Песня подходящая для романтики самого разного характера; будь то залитые солнцем раскалённые пляжи или рассеянный свет уличных фонарей напротив любимого окна.”
-Nagamag.com
Jesse Royal releases the music video for “Rich Forever” featuring dancehall’s self-proclaimed “World Boss” Vybz Kartel. The latest single from his anticipated second album Royal, out June 11, 2021 via Easy Star Records, carries the message that riches do not only reside in physical objects, but in hard work and faith.
Directed by Xtreme Arts, the video portrays Jesse Royal as King Midas, where he turns rags to riches through his touch. Xtreme explains, “We both collectively with Romeich came up with the concept of the Midas touch. Midas touch is simply uplifting someone’s life with a single touch. Everyone deserves to look and feel like they are the best at their job or who they are as a person. We all are rich in some way, not just money but mostly, in love.”
Jesse explains “the song is a conversation about the restoration of our royalty, reclaiming dignity. We must always be our brothers’ keeper and you don’t leave your brother in the mud. You remind your brother of who he is, not who they tell him to be, not who he sometimes might want to be. But who he is! We are all carefully crafted creatures of the universe and there’s nothing that can hold us back. We’re rich forever.”
The video was shot in the hills of Kingston, Jamaica and features cameos from dancehall star Popcaan and reggae contemporary Protoje, who is also featured on “LionOrder” from Jesse’s upcoming album.
ABOUT JESSE ROYAL
Jesse Royal is an internationally acclaimed singer, songwriter, performer, and recording artist from Kingston, Jamaica. Renowned for his numerous 21st century reggae anthems including “Modern Day Judas,” which rails against bad minded people and 2015’s “Finally,” which was written in recognition of the long overdue decriminalization of marijuana in Jamaica, Rastafarian singer/songwriter/musician Jesse Royal is one of the island’s most charismatic young talents. His debut album Lily of Da Valley (2017) hit #1 on the U.S. Billboard Reggae Album chart, and his eagerly-awaited follow up LP Royal will drop June 11, 2021. Both albums are released by Easy Star Records. Through vivid storytelling rooted in the belief of a universal truth, his music carries a message of hope, strength, love, and consciousness. Not just a musician, Jesse Royal is a father, a community activist, a thought leader, and a global citizen guided by his spirituality and sense of righteousness. Over the course of his career, Jesse Royal has been blessed to collaborate and create with some of the world’s most respected artists, musicians, and producers including Sean Paul, Vybz Kartel, Protoje, Chronixx, Noise Cans, Steve Aoki, Damian Marley, Major Lazer, and many others.
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Reviewed by Nagamag on June 2, 2021