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Vector, Mastaa – No Worries ft. DJ Magnum (Video)

Categories: Pop, The Latest, Video|Tags: , , , |

Vector, Mastaa – No Worries ft. DJ Magnum
(Video)

“We loved these afro beats for the gentle sweet simplicity of vibes which tickles your ear and the diversity in terms of harmonies and beats offered here. Coming along with a soulful vocal performance which engages the listener to a laid back listening experience. ”

-Nagamag.com

Epitomising the rich culture of their heritage through the imagery and lyricism Vector x Mastaa showcase their new DJ Magnum collaboration ‘No Worries’. Bringing an abundance of feel-good-energy straight to your speakers, as it blares with a seasoned myriad of instruments, from drum patterns to trumpet horns.

Directed by Tokyo James the visuals bring the energy of the track to life as the music video bursts with colour and vibrancy. Forging an experimental style both Vector x Mastaa engrain the essence of African culture with rap, coining a ‘Rapfrobeat’ sound. The balance between both genres is reflected through the music video and lyricisms as African culture is merged with Western clothing and the track includes a mixture of English and Yoruba.

No Worries’ is taken off Vector and Mastaa’s collaborative project ‘CROSSROADS’. The five-track EP spearheads the partnership between Afrobeats and rap. The pair use their rhythm and poetry to construct a different narrative over traditional African beats. They also open up the gate to the whole diaspora as their sound reflects the music derived from numerous countries and their music becomes the playground to where they unite.

Their project ‘CROSSROADS’ is a seamless blend between traditional rap and more a rhythmic and melodic sound. They have also teamed up with DJs on two occasions, which of course includes DJ Magnum on ‘No Worries’, as well as DJ Neptune on ‘Eyan Colgate’. Having developed their artistry as individual acts ‘CROSSROADS’ documents the moment where Vector and Mastaa’s creative paths meet.

Joining the new wave of artist popularising the ‘Rapfrobeat’ sub-genre, Vector x Mastaa are your ones to watch for 2021.

Ovie – One More Time (Spotify)

Categories: Audio, Pop, The Latest|Tags: , , , |

Ovie – One More Time
(Video & Spotify)

“Not in the right mood? Hit play on the new single of Ovie , -One More Time- through Universal Music Ireland, and be sure will fix your mood as the right medicine.
A sound pill that not hurts to take it one more time, or more times. Beautiful beats and soulful vocals erupting to a sweet upbeat vibe! ”

-Nagamag.com

Following the success of his first single ‘Dublin Girl’, Ovie (oh-vee-ay) returns with his new single ‘One More Time’, an addicting Pop, RnB and Afrobeat record written about not knowing what you have until its gone.

While it has been almost 12 months since the release of Dublin Girl, and certainly a different year for most, Ovie has been busy creating and directing while also reflecting on the release of his debut single “It was really positive. Even now people are still messaging me about that [Dublin Girl] song. I was very happy. If I can't control the outcome, I just focus on making the track as good as it can be, the video as good as it can be. I realise that there's an element of hard work and an element of luck. You can't control the luck, only the hard work so I just do that bit to the best of my ability and hope it pays off”.

A producer, video director, and writer that centres powerful and emotive song writing at the forefront of all of his music, ‘One More Time’ was written alongside Jay Pizzle, and captures the idea that while someone might seem to have it all, they are not necessarily happy.

Talking about the new single, Ovie explains “The first two lines of the song are ‘I wish I knew then what I know now, I didn't see clear but see now’. Lyrically I tried to be very honest. I think many people can relate to the feelings I'm describing in the song. I told the story of a guy who seemingly has everything but is unhappy because he lost what really mattered in the process of getting everything he thought mattered”

The sensational video for One More Time, premieres TBC, and is directed by Ovie.

“Production wise I wanted to create a Juxtaposition between the lyrics on paper and the vibe of the song. It's really a sad song but if you were to listen passively, I think you'd probably miss that. That's what I wanted, an honest sad song that you could dance to.

My scenes were full of muted colours, sadness, rain, lightning and rigidity and the scenes of the person I'm missing are happy, colourful, dynamic and she's dancing etc. She's what is missing, and I wanted to make that really really clear. I hope that came across…”

So if 2020 has been a different year for Ovie, it’s also been one that might well prove to be crucial in his development as an artist. It has been a year to allow him figure out who he is as an artist, to allow him to discover that feeling about music that he has never felt before, something that he is now ready to share with the world.

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