El Gant shares the slick new video for “Pageants,” his lyrically charged single featuring none other than Ras Kass as well as neck-breaking production from Marco Polo.

Mo Stafford is on directorial duties for the video, which centers on shots of the two emcees spitting their verses while posted up in a low-key apartment. It’s a fitting setting for this type of track, because it’s all about eschewing pageantry and over-the-top BS in favor of artistry and lyrical content.

That feeling is truly palpable in the video. Backed by Marco Polo’s piano-stomping production, El Gant and Ras Kass detail their passion for hip-hop that goes well beyond a need for recognition. It’s an inescapable drive that’s in their blood—or, as El Gant says so eloquently on the hook, “The game came into my life like a bad habit.”

Check out the video, and head over to your preferred streaming platform to support. “Pageants” is set to appear on El Gant’s forthcoming LP, O.S.L.O., which is due out Oct. 7 via El Gant’s own Rule By Secrecy label. You can pre-order the album starting Sept. 16, including vinyl through the emcee’s partnership with Fat Beats.

https://lnk.to/pageants