Moncrieff – AMERICA (Spotify)

“The beginning of the song captivates us with a familiar melody. Oh yes, this is America! You get up and don't move quickly to the beat. These vibrations are smooth, but they won't make you sleep! Spreads the fun until the morning! Moncrieff knows a lot how to put is in a party with his new single!”

“Начало песни нас подкупает знакомой мелодией. Ах да, это же Америка! Вы встаете и не быстро начинаете двигаться в такт. Эти вибрации плавные, но они не заставят вас спать! Веселье до утра! Moncrieff с своим новым синглом знает толк в вечеринке!”

2020 has been a huge year for Moncrieff, and has seen him featured on a host of 2020 hot lists (2FM ‘Rising Artist of 2020’, Goldenplec ‘Plec Pics’ for 2020 and named as one of’s ‘Ones To Watch’ for 2020 amongst them). Now he is set to release his hotly anticipated new single ‘AMERICA’ on the 30 October 2020, as well as announcing the release of his second EP ‘The Class of 2020’, which is out on the 27 November 2020.

‘AMERICA’ is a satirical social commentary on the big brother of the world disguised as a tik tok friendly viral internet urban pop banger.On the surface, ‘AMERICA’ has no other initial motive other than to make you move and sing along - however the lyrics when read tell a different story. Under the surface of the upbeat production the song’s lyrics hit a deeper note that comments on some of the absurdities of American culture, centred around consumerism and materialism. “We spend money we don't have on things we don't need to impress people we don't like.”

Speaking about the EP, Moncrieff says: “I had planned to release my second EP earlier this year but I felt after all the world kind of came to a standstill that maybe I should hold off. Nobody had a clue what was happening and the music didn’t feel fully right for the time. Then I realised these are the times that I had actually always dreamt about writing songs for and being able to make music that had a voice in this bizarre time we’re in.”

Moncrieff’s debut body of work ‘The Early Hurts’ EP featured lead track ‘Like I Do’, this debut radio single (released in Sept 2019) received extensive airplay across national radio racking up nearly 12 million audience impressions and 5 million streams. The success of the single and EP led to Moncrieff selling out his first headline show in Dublin in less than 3 hours. His growing reputation also landed support slots touring with headline Irish acts Picture This and Walking on Cars.

Having spent most of early 2020 in the solitude of his friend and co-producer Toby Scott’s home studio in Brighton, what has resulted is a collection of songs free and unconfined by genre that capture the zeitgeist of an ever changing musical and cultural landscape. With the current state of world affairs in turmoil, this new chapter sees Moncrieff explore his role and place as a young person transitioning into adulthood in a world that seems to be getting crazier by the day.

‘AMERICA' the brand new single from Moncrieff is out on the 30 October 2020 across all streaming platforms. ‘The Class of 2020’ EP is out on the 27 November 2020.


Reviewed by Nagamag on November 6, 2020