Erika Tham – Shhh (Video)

outnow.io/t/erikathamshhh

LA-based pop/R&B singer-songwriter and actress Erika Tham makes a fiery entrance this year with new single “Shhh” and premieres the coinciding Patrick Wilcox-directed video today. Co-written with GRAMMY-nominated producers Deion Gill (Kelly Rowland, Miguel, Playboi Carti, Usher) and Major Myjah (Chris Brown, J.Cole, Ty Dolla $ign), the tongue-in-cheek track demonstrates Erika’s lyrical wit and seductive flow as she puts every mansplaining fuckboy firmly in their place. Paying homage to the unapologetic female pop stars of the ‘90s, “Shhh” is a loose spin off Shania Twain’s 1997 megahit “That Don’t Impress Me Much” and laced with alluring Asian string instrumentation against a modern R&B production.

“‘Shhh’ came together off the back of a joke made during a writing session. I remember talking to Deion Gill and Major Myjah, and I said ‘you know when someone’s cute, until they open their mouth and ruin it?’” Erika Tham explains, “It’s a fun, feminine, and coquettish song that was equally as fun to make. When it came to writing the verses, I wanted to pay homage to the sassy, unapologetic pop stars of the ‘90s. The line ‘your daddy’s black card don’t impress me much’ was inspired by Shania Twain’s iconic ‘Don’t Impress Me Much’ but with a twist and subject matter that felt authentic and relatable to my real life and so many other women. The rest of the song is honestly just the result of three friends talking shit and gassing each other up.” On the video, she adds, “Patrick and I juxtaposed the fantasy and glamour of cabaret with somewhat of a horror backdrop. We felt the contrast fit the mood and mysterious energy of the song.”

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