“Emotional, deep, well written and with a beautiful voice. Although it does start with a retro feel to it, songs shapes out to be quite modern with great production. Love that the rhythm parts feel like another instrument and the pizzicato strings at the end is a really nice touch. ”

Lost in You was written from start to finish after watching a murder mystery programme which for some unknown reason hit Alex with inspiration. Running upstairs to her bedroom to quickly record the song, Alex says: “You wouldn’t think that a programme about murders would inspire such a love song.. You never know when creative moments are going to hit I guess.”

Even though the foundation of the song was established rather quickly, Alex sat on it for quite a while, trying to figure out what it needed to sound like. She has: “the same feeling about songs as Michael Angelo had about sculptures. Songs are like angels caught in marble and you have to just chip away to release them and some can take more time than others.”

In order to unlock the full potential of the song, she brought Daniel Newcombe (MD for BEKA) into the project this August and when he sent the first demo, she knew that she had finally found the angel: “He created the ethereal dreamscape that I knew I was looking for that reflected the utter abandonment to love.”

The video to Lost in You was shot in Capetown as most of her visuals for the Rebel for Love EP. While working with just a demo at the time, she got a friend, Freddie Reed who usually works for National Geographic, involved and had the wild idea to go and shoot the video in two days in the desert and finish at a farm up on a cliff 500km from Capetown. “‘Sounds great,’ I said to Freddie. I didn’t know that we would be driving through some of the heaviest rain that the Karoo desert has seen in 10 years and get to our final destination and there to be no sunset or stars and a complete white out. However, it was actually the most amazing experience shooting in the desert where Afrikaburn happens. Freddie Reed, the director wanted to encapsulate the feeling of being lost and lonely in the city and at peace and alive in the desert. I think he has done a magical job.”

Reviewed by Nagamag on 
September 30, 2022

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