AV Allure – Save Your Love

“The combination of R&B and AFROBEAT in the new single -AV allure- in the very heart. Here is a very beautiful track with a rich atmosphere, a pleasant melody and the echoing of two vocal lines. A romantic track for two in love souls.” (Automatically Translated with Google Translate)

“Сочетание R&B и Afrobeat в новом сингле -AV Allure- бьёт в самое сердце. Перед вами очень красивый трек с насыщенной атмосферой, приятной мелодией и перекликание двух вокальных линий. Романтический трек для двух влюблённых душ.”


South London is home to a multiplex of talented artists, both past and present. Rising out of the coal-coloured concrete jungle we know as Lewisham — AV Allure might not be a name you’re too familiar with just yet. Fear not, you’re witnessing a superstar in the making.

Today, the rising R&B phenomenon has shared the visuals for his latest single, ‘Save Your Love’, as well as his highly-anticipated debut EP ‘King Of Hearts’. Tapping British-Nigerian vocalist Moelogo for the single, the pair conjure up a travelled whirlwind of R&B perfection.



The track also comes equipped with some cinematic visuals, courtesy of Jay Parpworth. For the shadowy, crimson-lit video, we catch AV traipse back and forth in blacked-out shades and colour-morphing suits. Musically, the track features a strong Afrobeat undercurrent, counterbalanced by a timeless ‘90s R&B template. With one future hit in the bank, ‘Save Your Love’ is a great introduction to the ‘King Of Hearts’ EP.

Another highlight on the tracklist is the OSH-assisted banger ‘Talk To Me’. Interpolating the Jodeci classic ‘Come & Talk To Me’, the R&B slow jam is currently bubbling just under ¼ of million streams on Spotify alone and has become a fan favourite.

Speaking on ‘King Of Hearts’, the South London native said: “’King Of Hearts’ is the story of good and bad love. Its R&B entrance sets the tone of pain whilst the swings bring in a more confident sexy vibe showing growth. The project closes with a sweet hybrid sound of summer and winter textures as Afro meets Bashment and R&B. The project represents moving forward and becoming a greater version of yourself.”



AV has also collaborated with ex-So Sold Crew member A!MS on his 2021 album ‘Offshore’, and Akelle from WSTRN on the A!MS-produced number ‘iLIKE’. Also featured on ‘King Of Hearts’, ‘iLIKE’ sounds like a roof-breaking banger. Speaking on the track, Clash claimed: “‘iLIKE’ charms listeners with a sun-kissed production, indulging in Spanish guitars and sweet vocals that reminisce over a 90’s R&B era,” high praise for AV from one of the UK’s most respected music magazines.

The South East London native is also a songwriting powerhouse in his own right, writing tunes for the likes of Deno, Tinie Tempah, Da Beatfreakz, Swarmz, Loick Essien, and many more!

With a strong foundation to ground him and a clear love for the music scene, ‘King Of Hearts’ is just the beginning for AV…

Stay up to date with AV ALLURE by following his socials for news about upcoming releases & more: www.instagram.com/avallure

Reviewed by Nagamag on July 17, 2022