Jem – Secrets (Video)

“”Jem” reveals with love all the secrets of his soul, telling us a beautiful story. The incubating sound of Indie Folk, soulful vocals and instrumental part of the composition are full of mystery and a certain proportion of originality.”

“Автор с такой любовью раскрывает все секреты своей души, повествуя нам красивую историю. Чарующее звучание Indie Folk, душевный вокал и инструментальная часть композиции полны некой загадочности и определенной доли своеобразия.”

Entranced and shrouded in mystery, independent singer-songwriter and all round artist Jem has arrived revealing his debut single and video, the exquisitely cinematic – ‘Secrets’. A distant glimmer gently pierces the vibrant Eastern sky, as the heat of the day rises from beneath the golden sands. A warm, woozy haze emanates off the horizon as a whispering voice, ancient yet familiar dances on the wind.

Rare, enticing and utterly spellbinding, ‘Secrets’ is a heady blend of desert-dry Middle Eastern percussions and melismatic singing embellished with gritty, rock infused guitar. Lavishly painted with dark, emotive and mysterious lyricism, Jem’s vocal conjures intrigue and vivid imagery as he details a cryptic narrative.

His art is an eclectic medium of transportation, showcasing his innate ability to blend both sides of the sword. ‘Secrets’ offers a delicate bridge between worlds, combining the contemporary Western sounds he collected in years living in London, delicately pieced together with his culture, antiquity and the wisdom that lies within his Middle Eastern roots.

“Sometimes I visualise my songs before writing them. With this song, imagery came to me in a dream-like state, and all I did was react musically to how these images made me feel.

When writing Music, I always hark back to a place, a visual, a feeling that reminds me of the warm and embracing state of where I grew up.

By Ferhat Topal

‘I’ve always been interested in the unknown, and the feeling lies between the lines. Music and art are my way of highlighting the beauty that I see, which is often buried with a plain sight for most people.” – Jem

Accompanied with an endlessly colourful, deeply moving and visually aromatic video, ‘Secrets’ offers an authentic and raw glimpse into the Middle East’s sheer beauty, warmth, and enchantment of its people. Directed by the renowned Mu Tunc (Arada, Becoming Duru, Toth: When I Awoke).

Eager to immerse you into his realm, Jem steps out of the shadows ready to share his ‘Secrets’ with all who will bear witness.

Reviewed by Nagamag on November 20, 2021