“It starts great, with beautiful electronics, melodies and themes, such a good drive, with a lot of retro synth sequences and just as a amazing vocals on top of everything. Modern but with a huge homage to the old electronic music. ”

Today, LA-based electropop artist & producer Jordi Up Late is back with a brand new single entitled “HOAX.”

Speaking on her latest track, she wrote:

“I’ve never thought of myself as a particularly sweet or bubbly person. I get moody and I get annoyed and I need space. So when I found myself in a relationship with a happy go lucky type, the personality imbalance created a creeping disillusionment. The tension festered over time into my feeling he was either fake or emotionally one dimensional. Either way the relationship became a ‘hoax’ and disintegration was inevitable.

The lyrics and concept flowed easily after I created the synth riff and the backbone of the song. After producing the rest of the track, I brought on BRUX, an electronic powerhouse, to co-produce and bring it home.Then I passed it on to Amy Dragon to master. From conception to finish, ‘HOAX’ is a female-engineered single.”

Jordi Up Late recently signed with WRKSHP, a new music-based lifestyle company kickstarted by Multi-Platinum, Grammy-Winning producer Che Pope and serial entrepreneur Dan Gilbert, headquartered in Detroit. She is set to release more new music this year.

Reviewed by Nagamag on September 17, 2022