“”96″ tells the story of a child who reaches maturity and cannot find his place in this big, scary world. The gentle, sensual voice of the singer in combination with the beautiful piano melody and rhythm, evoke the most genuine feelings and thoughts.”
“Песня повествует историю ребенка, который достигает зрелости и не может найти своё место в этом большом, страшном мире. Нежный, такой чувственный голос вокалистки, красивая мелодия пиано и ритм вызывают самые искренние, неподдельные чувства и эмоции.”
After a pandemic that severely hit the artists, keeping them away from the stage, the song ‘96, written by Runa and produced by Andy Platon, is the result of a heavy state of pain caused by the war between Russia and Ukraine.
“’96 tells the story of a child who reaches maturity and fails to find his place in this big, scary world. It is a foreign world to him, full of rules and pressure that force him to deny his true personality and to embrace superficial, petty, material values that have nothing to do with him.
‘96 is not a year chosen randomly, it is the year in which Ukraine gave up the last nuclear warhead in exchange for Russia’s promise of never attacking Ukraine. The betrayed adult, who now lives in the real world, where people are constantly hurting and betraying each other, wants to go back in time to correct this mistake made in ’96, which today created this apocalyptic scenario, “says Runa.
The video, made by Leonid Cojocaru, follows the same narrative thread, of a world that has come to an end, destroyed by human nature, which sometimes can have such a harmful dimension.
The filming took place in Chisinau, in a setting that mimics a state of conflict very well, more precisely in an abandoned factory and a deserted field, to which were added apocalyptic images, processed through graphics.
“Besides the heavy and dark atmosphere, we froze as usual from the cold, which became very normal for us, if we think that in another video I had to film in a lake that did not have a temperature higher than 7 degrees. I hope you like what came out, listen to the song and buy it, it is a simple way to help those affected by war from the comfort of your home. ”
Timebelle believes that music heals, and through the new single – “’96” – they want to heal souls, but also to bring their financial support to those who had to leave their homes, their lives and everything behind.
They have many memories of Kyiv, the city where they sang for the whole world, when they represented Switzerland at Eurovision in 2017, with the song “Apollo”, which went viral in Asia, garnered tens of millions of views on YouTube and is still enjoying success abroad. Now Kyiv, that beautiful city with hospitable people, is struggling to survive.
All revenue from the song ’96 ‘will be donated to the refugees in Ukraine.
Reviewed by Nagamag on
March 28, 2022
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